the tech buzz

Nothing CEO: AI agents will kill smartphone apps

Carl Pei predicts AI will replace traditional apps with intent-based systems

by The Tech Buzz

PUBLISHED: Wed, Mar 18, 2026, 8:51 PM UTC | UPDATED: Thu, Mar 19, 2026, 3:19 AM UTC

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Nothing CEO: AI agents will kill smartphone apps
  • Nothing CEO Carl Pei tells TechCrunch that AI agents will completely replace smartphone apps

  • The shift moves smartphones from app launchers to intent-based systems that act autonomously on users' behalf

  • This vision challenges the $200B+ mobile app economy and puts pressure on Apple and Google's platform dominance

  • Nothing's bet signals a major hardware manufacturer preparing for post-app smartphone architecture

The smartphone app as we know it is on death row. Nothing CEO Carl Pei just declared that AI agents will wipe out the entire app ecosystem, replacing the tap-and-swipe paradigm with systems that understand what you want and act on your behalf. It's a bold pivot from a CEO whose company built its reputation on reimagining hardware design, now betting that the future isn't about better apps but no apps at all.

Nothing CEO Carl Pei isn't hedging his bets anymore. In a conversation with TechCrunch, Pei laid out a future where your phone's home screen full of colorful icons becomes a relic of computing history. The replacement? AI agents that grasp your intent and execute tasks without you ever launching an app.

It's a radical departure from the app-centric model that's defined smartphones since the iPhone's 2007 debut. But Pei isn't alone in this thinking. The emergence of large language models capable of understanding natural language and executing multi-step tasks has Silicon Valley rethinking the fundamental architecture of mobile computing.

"Instead of opening Uber, then Spotify, then your calendar, you just tell your phone what you need done," Pei's vision suggests. The AI agent handles the orchestration, pulling from services and data sources as needed. The user never sees an app interface, just results.

The timing of Pei's comments is crucial. Google just expanded its AI agent capabilities across Android, while Apple is rumored to be building similar intent-based systems into iOS 20. Meta recently shipped Manus, an AI agent for desktop that handles complex workflows. The agent infrastructure is already being laid.

But Nothing's stake in this future is particularly high. Unlike the platform giants, Nothing doesn't control an operating system or app store. The company built its brand on hardware aesthetics and user experience design. If the app paradigm collapses, Nothing could actually benefit - competing on hardware and AI integration rather than ecosystem lock-in.

The economics are staggering. Mobile apps generated over $200 billion in revenue last year, according to data from Sensor Tower. That entire economy - from indie developers to enterprise software giants - faces disruption if Pei's prediction materializes. Apple's App Store alone pulled in $85 billion in 2025, with the company taking a 15-30% cut.

"We're not talking about incremental change," one former Android executive told me. "This is Netscape-level disruption. The app store model that prints money for Apple and Google goes away. Developers stop building for iOS and Android, and start building agent plugins or APIs."

The shift also kills the app discovery problem - or replaces it with an agent capability problem. Instead of searching an app store for the best rideshare app, your AI agent negotiates across Uber, Lyft, and local services simultaneously, booking based on price, wait time, and your preferences. The app brand becomes invisible.

There are massive technical hurdles. AI agents need to reliably execute multi-step tasks across disconnected services, handle authentication and payments securely, and understand nuanced user intent. Current AI systems still struggle with reliability and hallucinations.

Then there's the power dynamic. Apple and Google control the operating systems where these agents will run. Will they allow third-party AI agents to replace their carefully curated app stores? Or will they build proprietary agent systems that lock out competitors like Nothing?

Pei's bet is that the shift is inevitable, regardless of who controls it. "Users will demand it," the thinking goes. Once people experience an agent that actually works - booking travel, managing schedules, handling communication - going back to manual app juggling will feel archaic.

Samsung is already testing similar concepts with its Galaxy AI features. Microsoft integrated Copilot agents across Windows. The agent infrastructure is being constructed in real-time, even as the app economy continues to grow.

For developers, it's an existential question. Do you keep building apps, or pivot to building services that AI agents can consume? The latter requires exposing APIs, handling agent authentication, and potentially competing on price with zero brand visibility.

Nothing's own product roadmap becomes critical here. Is the company building agent-native hardware? Will Nothing Phone 3 or 4 ship with an AI-first interface that deprioritizes apps? Pei hasn't revealed specifics, but his comments suggest Nothing is positioning for this transition.

The regulatory implications are equally thorny. If AI agents replace apps, who's responsible when an agent books the wrong flight or sends a embarrassing message? How do privacy laws apply when an AI acts on your behalf across dozens of services? These questions don't have answers yet.

Pei's prediction may sound like sci-fi, but the pieces are falling into place faster than the app economy wants to admit. The giants are building agent infrastructure, users are getting comfortable talking to AI, and hardware makers like Nothing are betting their futures on the transition. Whether it happens in two years or ten, the app icon - that cornerstone of mobile computing for nearly two decades - is facing its endgame. The question isn't if AI agents replace apps, but who controls the agent layer when they do. And for Nothing, a company without an app store to protect, that might be exactly the opening it needs.

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